Task & Process

We created a promo landing page to support a cash incentive campaign for drivers in Brazil. The mechanics were simple: drivers could earn real money by completing 5 to 10 rides within a week. The page was designed not only to explain the rules and encourage participation but also to lead users into a personal account with progress tracking — boosting engagement and motivation. In the end, the campaign attracted over 5,000 active drivers.

How it worked:
After registering with their inDrive ID and city, drivers gained access to a personal dashboard. There, they could track the number of rides completed, see how many were left to earn the reward, and receive encouraging status messages based on their progress. The interface was visual, clear, and designed to keep drivers motivated throughout the campaign.

What we did:

• Designed a high-conversion landing page focused on clarity and motivation
• Developed a personal dashboard with a progress bar and real-time ride tracking
• Integrated a localized registration flow with city selection
• Fully adapted the visuals and copy for a Portuguese-speaking audience

Result:
An engaging and interactive promo platform that didn’t just inform users, but actively supported them through to reward completion — ultimately engaging over 5,000 participants.

Task & Process

We created a playful, unconventional landing page for a collaboration between inDrive and Australian TikTok comedian Will Gibb. The campaign highlighted inDrive’s signature feature — “you set the fare” — by turning it into a contest: users were asked to suggest what they’d pay to see Will’s stand-up show, and explain why. The most creative entries won free tickets.

How it worked:
Participants filled out a short form, naming their “fair price” and adding a reason. Will personally reviewed the responses and selected his favorites. The page was designed to be fun, bold, and human-centered, capturing attention with humor and visual energy.

What we did:

• Designed a vibrant promo landing page with a strong visual identity
• Adapted the tone of voice to a young, creative audience
• Created animated and dynamic visual elements to enhance engagement
• Built and integrated a submission form with clear contest rules

Result:
A standout marketing campaign that reinforced inDrive’s “people decide” philosophy and connected with local audiences through humor and interaction.

Task & Process

To celebrate the New Year, we created an interactive and playful landing page featuring personalized horoscopes. Users entered their birth date and received a unique forecast with a heroic twist, humor, and charming visuals. The goal was to spark emotional connection with the brand and offer a lighthearted experience in true inDrive style.

How it worked:
Users submitted their birth date to receive one of twelve “hero” horoscopes — each zodiac sign was reimagined as a whimsical inDrive character with an encouraging New Year’s message. Results could be downloaded or shared on social media.

What we did:

• Developed the “Heroes of 2023” concept — zodiac signs as inDrive heroes
• Created a custom visual style and characters adapted for diverse audiences
• Built a date-based horoscope generator with instant results
• Added social sharing, download functionality, and return-to-app CTA
• Delivered the full campaign in under 3 weeks from concept to launch
• Supported 15+ countries with localization into multiple languages

Result:
A viral, feel-good campaign that connected users worldwide through humor and personalization — strengthening brand affinity during the festive season.

Task & Process

We created a landing page for inDrive’s social and educational initiative in partnership with BeginIT, aimed at supporting teenagers from low-income families in Pakistan. The project offered a free four-month IT course covering the basics of programming and digital literacy. Our goal was to design a clear, engaging, and trustworthy page for both students and their parents.

How it worked:
The landing page outlined the project’s goals, participant requirements, and course details. It also included a comprehensive application form, allowing users to submit personal information, explain the child's motivation, and provide parental consent.

What we did:

• Designed a bright, friendly interface aligned with the tone of social good initiatives
• Structured the content to be understandable for both teens and guardians
• Built a detailed registration form that met legal and ethical standards
• Adapted visuals and messaging to suit the local context and age group

Result:
The campaign became a valuable part of inDrive’s social responsibility strategy, providing real educational opportunities for youth in underserved communities.

Task & Process

We created a promo landing page to support a contest for inDrive drivers. The campaign rules were simple: drivers entered weekly prize draws by completing 10 rides per week. The site was designed not only to explain the rules clearly but also to motivate drivers and streamline the registration and participation process.

How it worked:
After registering on the landing page with their personal inDrive ID and selecting their city, drivers automatically received a coupon to enter the draw for every 10 rides completed within the week. Coupons were refreshed weekly to keep drivers engaged and increase their chances of winning valuable prizes. The interface was simple, visually appealing, and clearly outlined the steps to participate.

What we did:

• Designed an engaging and visually clear landing page focused on user motivation
• Implemented a seamless registration process integrated with drivers’ inDrive IDs
• Created a system for weekly coupon refreshes to encourage consistent participation
• Clearly communicated prize details and contest schedules
• Ensured intuitive navigation and emphasized key actions to enhance UX
• Engineered and deployed a robust system capable of handling high loads — over 100,000 drivers participated, and the platform remained stable without any failures

Result:
We delivered an interactive and motivating promotional platform that effectively informed and engaged drivers, driving consistent app usage and sustained participation in the contest.
A fully featured personal dashboard was built, allowing each driver to track the number of rides completed, rides remaining until the next coupon, and their overall contest progress.