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Websites / Logos / Presentations
Online Store for a Silk Clothing Brand
Page structure, product card design, layout, content upload, and store setup on Tilda.
Client & Task
Darya, the founder of a silk clothing brand and a lifestyle fashion ambassador (ex-ZEFIR, now SIRENE), approached us with a request to redesign her old online store (built with plain HTML).
The main goal of the new website was to simplify the process of independently adding products and to refresh the existing design.
Tilda was a perfect fit for this task because of its ready-made solutions for online stores — no need to reinvent the wheel.
The main goal of the new website was to simplify the process of independently adding products and to refresh the existing design.
Tilda was a perfect fit for this task because of its ready-made solutions for online stores — no need to reinvent the wheel.
Process
We identified the key requirements: vertical product cards (due to specific photoshoots), a collection catalog, a page with offline store locations, press coverage, and contacts.
A nice bonus was the availability of high-quality, stylish photos, fashionable clothing, and attractive models — a significant advantage over competitors and a great starting point for the project.
A nice bonus was the availability of high-quality, stylish photos, fashionable clothing, and attractive models — a significant advantage over competitors and a great starting point for the project.
Фото предоставлены тг каналом @sirene_art, и сайтом sirene.art
We skipped the prototyping stage because the site structure was clear and straightforward: homepage, catalog, store locations, press coverage, and contacts — outlined in a written format.
We started by designing the main website elements: a serif font for headings, neat accents, a soft pink color, and vibrant trendy photos — all of this together reflected femininity and style.
We started by designing the main website elements: a serif font for headings, neat accents, a soft pink color, and vibrant trendy photos — all of this together reflected femininity and style.
On the “About the Brand” page, we came up with a unique design element we called “delicate curls” — an irregular grid and lots of white space.
After the design was approved, we built the pages and filled the site with content: product descriptions, prices, and images. Then we connected an online payment system and provided the client with a brief guide on how to manage the store content.
Result
The client received a functional and user-friendly online store on a flexible platform, which started generating sales almost immediately.
The updated design became a natural continuation of the brand’s visual style in the digital space.
The updated design became a natural continuation of the brand’s visual style in the digital space.
