We kicked things off with an in-depth conversation with the inDrive team—studied the brief, clarified key goals, and gathered every wish the client had. A crystal-clear understanding of their expectations was crucial to nailing the task.

Once immersed in the project, we immediately mapped out the page logic: drafted and approved the structure, defined each block, and planned how they would guide a visitor from first glance to registration and participation.

Next up: visuals.
We built the page in inDrive’s new brand guidelines—bright, eye-catching accents, large elements, intuitive icons—while ensuring flawless performance on any device, from phone screens to ultra-wide monitors.

Beyond the landing itself, we designed a full-featured participant cabinet. Users could check their current status, see how many coupons they’d collected, and track progress in real time. We illustrated every possible state—from a first-visit empty screen to an active, coupon-filled dashboard.

Because heavy traffic was expected, we engineered everything for scale:

• Optimized SQL queries for real-world participant volumes
• Live data sync with Google Sheets
• Phone-number authentication with vulnerability protection
• Flexible screen states: empty ➜ filling up ➜ dynamic with coupons

Testing confirmed smooth performance with 10,000+ simultaneous users at peak.