We kicked off with a deep dive alongside the inDrive team—studied the brief, clarified the goals, and captured every wish. The mission wasn’t just to announce the draw; we had to make drivers genuinely want to join in and keep coming back to the app.

During the wire-framing stage we mapped the entire page: key sections, the narrative order, and a friction-free user journey—from the very first glance to registration and a personal dashboard that tracks progress.

We applied inDrive’s new brand identity. On the hero screen we integrated a brand-book graphic—a bold marker-stroke frame—that wraps the main prize image. It injects energy, motion, and that “on-the-road” vibe drivers connect with.

The landing is fully responsive, with punchy accents, clear icons, large typography, and a mobile-first layout.

Мы сделали адаптивный лендинг с акцентами, читаемыми иконками, крупной типографикой и удобной мобильной версией.
Помимо страницы, отдельно проработали личный кабинет участника: статус, количество собранных купонов, текущий прогресс. Отрисовали все состояния — от первого входа до активного использования.

При разработке учли высокую нагрузку: форма и кабинет были оптимизированы под участие более 35 000 водителей.

We also built a complete participant cabinet where drivers can:

• see their status
• track collected coupons
• monitor progress in real time

All states were illustrated—from first visit to heavy use.

We engineered the form and dashboard to handle 35,000+ concurrent drivers:

• Optimized SQL queries for the real-world load
• Live sync with Google Sheets for up-to-date stats
• Flexible screen states, from empty to coupon-packed

After entering their phone number, a driver instantly saw how many rides they’d made, how many coupons that earned, and their current odds in the draw.